VIEWER TARGETED PROGRAMMING
Kids 2-5 & Their Parents (Nick Jr.): Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. – 2:00 p.m. (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.’s Emmy, Peabody and Parents’ Choice Award-winning programs are curriculum based, fun and commercial free. Nick Jr. is home to the number-one and number-two preschool programs on commercial television, Go Diego, Go! and Dora the Explorer.
Other hit Nick Jr. shows include: The Wonder Pets!, Blue’s Clues, Blue’s Room, LazyTown, The Backyardigans, Wow! Wow! Wubbzy! and new series, Yo Gabba Gabba!. At Nick Jr., kids play to learn with innovative, original shows created just for them.
Kids 6-11 & Their Parents (Nickelodeon): Nickelodeon Programming showcases the most-watched and most-loved of children's programs, including the two top-rated shows for kids of all ages: pop culture phenoms SpongeBob SquarePants and The Fairly OddParents; and the top-rated preschool programs on commercial TV, including Go, Diego, Go!, and Dora the Explorer. Additional current, critically acclaimed animated hits include The Adventures of Jimmy Neutron: Boy Genius, based on the Academy Award®-nominated feature film, Danny Phantom, and more. This fall, Nickelodeon will introduce two new fall series, Tak and The Power of Juju and Back at the Barnyard.
Tweens 9-14 & Their Parents (TEENick): The TEENick programming block is a Saturday and Sunday-night destination for the network’s tween (kids 9-14) viewers. Instant hits since their premieres, TEENick shows continue to dominate the tween landscape, and include several of cable’s top rated shows with tweens (Zoey 101, Drake & Josh, Just Jordan, The Naked Brothers Band, iCarly and Ned’s Declassified School Survival Guide).
POPULAR ESTABLISHED PROGRAMS
The Naked Brothers Band (genre: live action, target: tweens) - Series description: a tween rock ‘n’ roll “mockumentary” comedy series follows a worldfamous rock group, chronicling their fame, friendship, temporary break-up and adolescent experiences.
SpongeBob SquarePants (genre: nicktoon, target: kids 6-11) - The character-driven ‘toon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurably optimistic and earnest sea sponge, and his undersea friends.
Mighty B! (genre: nicktoon, target: kids 6-11) - Series Description: Mighty B! is a comedy series that revolves around Bessie Higgenbottom, the world’s most ambitious 10-year-old “Honeybee” scout. Though many patches adorn her well-worn uniform, many still elude her and she will stop at nothing until she has every last one. Bessie voiced by Amy Poehler from Saturday Night Live.
Ni Hao, Kai-Lan (genre: nicktoon) - Series Description: Ni Hao, Kai-lan is a play-along, think-along series that weaves together Chinese language and culture, preschool-relatable stories, and interactivity, with Kai-lan as your intimate friend and playmate!
Team Umizoomi - Series Description: Team Umizoomi is an interactive animated series where viewers help a miniature urban repair squad solve everyday preschool problems in Metro City. In an “adventure math curriculum”, viewers will hop aboard the Zipmobile with the Umizoomiz and sing along to spirited, catchy, preschool punk take-away songs. Preschoolers will learn counting, estimating, patterns and measuring in a real-life context.